Google Business Profile (GBP) is a free tool that helps businesses manage their online presence on Google Search and Maps. It allows businesses to display important details such as their name, address, phone number, website, business hours, and customer reviews. A well-optimized GBP can improve visibility, attract more customers, and enhance credibility. Business owners can also post updates, respond to reviews, and share photos to engage with their audience. Keeping your profile accurate and updated is essential for attracting local customers.